The Africa Prosperity Network (APN) has signed a strategic partnership with the Africa Monologue Challenge (AMC) in a move aimed at advancing Africa’s creative industries as a key driver of economic integration under the African Continental Free Trade Area (AfCFTA).
Announcing the agreement in Accra, APN said it would serve as a strategic partner for AMC’s upcoming Pan‑African productions, including Season 3 of the Africa Monologue Challenge reality series and a new Pan‑African feature film.
The collaboration, APN Chief Executive Sidig Eltoum said, “embodies our commitment to positioning Africa’s creative economy as a driving force for economic prosperity and regional integration. By aligning with the Africa Monologue Challenge, we are investing not just in content creation but in Africa’s future narrative and economic transformation.”
Pan‑African productions
The agreement will see AMC roll out three major initiatives. Season 3 of its reality series will be hosted in Abidjan, Côte d’Ivoire, spotlighting diverse African talent. A flagship feature film will be shot across Uganda and six other African countries, with post‑production in South Africa. The two organisations will also collaborate with the African Union Commission on a documentary promoting the AU’s Agenda 2063 vision.
Through the partnership, APN will connect AMC with senior policymakers, trade and culture ministries, and potential funders such as the African Export‑Import Bank. AMC, created by Ghana‑based MK Casting in partnership with the African Chamber of Content Producers and the National Film Authority, brings experience in creative direction, production, and distribution, with links to platforms such as Netflix and Amazon Prime Video.
Cultural diplomacy and policy
Mawuko Kuadzi, AMC’s chief executive, said the deal “serves as a blueprint for how Africa’s creative industries can drive economic integration while preserving and celebrating our diverse cultural heritage. Together, we are creating content that not only entertains but also educates and inspires unity across our continent.”
APN will also work to align cultural policy across AfCFTA member states and promote AMC productions at continental events. As part of the deal, APN will receive a 2% equity stake in net receipts from AMC projects, alongside visibility through television, streaming, film festivals, and diplomatic screenings.
Both organisations say the partnership places them at the forefront of Africa’s emerging creative economy, promoting a shared continental narrative while tapping into the sector’s economic potential.
