FENAAM Industries Limited, producers of Peeva beverages, has officially unveiled popular musician Fancy Gadam as the ambassador for its newest product, The Game Energy Drink.
The 12-month contract will be reviewed on a quarterly basis, according to FENAAM.
At the brief but vibrant ceremony to unveil the artist at the FENAAM office complex in Adentan on Friday, October 25, Chief Executive Officer Frank Adjei Mensah observed that their new product line tends to be consumed more in the northern and western parts of the country.
He stated that the company took a strategic decision to leverage the popularity of Fancy Gadam in the north.
“When you talk about Fancy Gadam, he is like the goddess of the north; there’s no way you can do without him.”
He also expressed confidence in the artist’s potential to promote their brand, stating, “I believe he is going to do more than what we expect from him. As he said, he is going to take this ‘personal’ and to us, as owners and management, we are very happy about it.”
Mr. Mensah further revealed plans to launch a series of programs to boost brand visibility for The Game Energy Drink in the coming days, with further details to be announced in due course.
For his part, Fancy Gadam expressed enthusiasm for the role, stating that he believes they are in the deal for good and hopes to extend it for multiple years.
“I look at their deal, and I look at how they treat me, and secondly, I strongly believe that they are in for good. I’m 100% sure that they’re going to go back, not only for one year, but two or more years.”
Fancy also credited his fans for their support, explaining how he was selected for this role. According to him, when the team from FENAAM came to the North and asked around which influencer would be great at promoting their new brand, he was recommended by his teeming fans.
“But going around, you’ve noticed that Fancy Gadam was chosen by the people. It tells you that people love Fancy Gadam,” he remarked, emphasising the strong connection he has with his fan base.
He pledged to always be seen with The Game Energy Drink, ensuring it’s readily available for fans at home, in the studio, and wherever they see him.
“I am so happy that I am going to partner with them. I am 100% sure that all my fans will recognise this Game Energy Drink. There is not any other energy drink apart from the Game Energy Drink,” he added.
*****
Never miss out on the news. Get your valuable breaking news and other vital content by following The Sikaman Times on WhatsApp Channel
*****
