LESFAM, partners mark ‘Pink October’ with breast cancer screening

On Friday, October 25, a breast cancer awareness and screening event organised by LESFAM Limited in partnership with Medicare Foundation and  Ghana Health Service, was held at the premises  of LESFAM’s Trading Division in Madina.

This event, part of the annual “Pink October” activities, aimed to spread awareness and encourage early detection of breast cancer among women in the community.

Speaking at the event, Dr. Abigail Adu from Madina Polyclinic Kekele emphasised the importance of educating the public about breast cancer, breaking common misconceptions, and encouraging early medical intervention.

“Our expectation is to create awareness and to let people know that breast cancer is indeed a disease. It’s not a spiritual illness; it’s a physical illness that needs to be treated,” Dr. Adu stated.

She highlighted the importance of early detection, stating that “anyone who notices a lump in their breast or any change in shape should come to the hospital for screening.”

Dr. Adu also acknowledged the impact of increasing public health campaigns, noting that more Ghanaians are now becoming aware of the disease through various media channels.

“Of late, we are in everyone’s ears. We’re on radio, TV, and the internet, creating awareness. Ghanaians are listening, they are screening, and they are getting to the hospitals for screenings,” she said.

Adelaide Cole, a representative from  Medicare Foundation, spoke on the foundation’s goal of promoting wellness and healthy living.

She noted that Medicare Foundation, recognised for its work in sickle cell disease awareness, decided to join forces with LESFAM and the Visionary Norman Foundation to provide free breast cancer screenings at the event this month.

Mrs. Cole underscored the importance of women taking control of their health, particularly when faced with symptoms of disease.

“Our expectation is that women would own themselves and approach medical experts to seek the right medical treatment when they are tested and show symptoms of disease,” she said.

She further emphasised the importance of adopting healthy lifestyle practices and understanding one’s sickling status before entering relationships to prevent future health issues.

The event welcomed numerous local market women and members of the public, including customers of LESFAM, for free breast cancer screenings and advice.