Ghana’s CEOs are outpacing their global and African peers in trusting and adopting generative artificial intelligence (GenAI), but early financial returns remain below expectations, PwC’s 2025 CEO Survey reveals.
The report indicates that 45% of Ghanaian CEOs trust AI to be embedded into core business processes—higher than the global (33%) and Africa (35%) averages.
In terms of planned adoption, 66% of Ghana’s CEOs intend to deploy GenAI across their operations in 2025, compared to 67% in Africa and 80% globally.
“CEOs in Ghana smell the benefits that investments in GenAI can unleash,” the survey observes, noting enthusiasm about workforce efficiency gains. In fact, over 70% of Ghanaian CEOs reported that GenAI improved employee productivity in 2024, even surpassing expectations.
However, this optimism is tempered by underwhelming returns on revenue and profitability. “GenAI’s contributions to revenue growth and profitability… fell slightly short of CEOs’ expectations,” The ‘Big 4’ firm notes.
Despite this, 59% of Ghanaian CEOs believe GenAI will improve profitability in 2025—outstripping both global (49%) and African (52%) peers.
PwC encourages deliberate adoption: “Walk with GenAI before trying to run with it,” the report advises, warning against hasty deployments that could damage stakeholder trust. Responsible AI practices—such as bias mitigation, governance frameworks, and impact tracking—are recommended.
Interestingly, while Ghanaian businesses face more cyber-related anxiety than their global peers, their trust in AI remains high. PwC notes this paradox and suggests that Ghana’s companies may be lagging in implementing robust cyber resilience frameworks: “CEOs need to take a hard look at their companies’ cyber resilience programmes.”
With GenAI expected to become foundational across business functions, PwC urges Ghanaian executives to prepare with the necessary data infrastructure and internal capabilities.
