Popular meal delivery company Glovo has stated that it will cease operations in Ghana on May 10, 2024, despite having made significant investments in the previous two years to grow its offerings.
The company emailed its network of restaurant partners to inform them of this situation, citing challenges with profitability in the Ghanaian market as the reason for its decision.
Glovo clarified that its primary objective will now be to strengthen its position in other African markets, including those in Morocco, Uganda, Kenya, Côte d’Ivoire, and Nigeria.
“We are reaching out to you to communicate that Glovo has made the decision to close our Ghana operations by May 10th at 10:00 p.m. The decision to end our operations in the country is based on a reassessment of our investment priorities as we focus our resources on the other 23 countries where Glovo operates.”
“As your service provider company will also inform you, the app and the slots will remain active until May 10th, 10:00 p.m. After that, the app will close, and you won’t be able to book any slots.” the email read in part.
Glovo, largely technology-driven, entered the Ghanaian market in March 2021, investing 1.7 million euros.
Co-founder Sacha Michaud said the Ghanaian market was promising for Glovo, as it offers convenience for online ordering and home delivery. Glovo Ghana is among seven African markets, including Kenya, Nigeria, and South Africa. The company works with about 400 partner restaurants in Accra.
Glovo’s exit comes months after e-commerce platform Jumia ceased its food delivery operations in Ghana and other African markets to focus on mainstream online retail businesses.
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