Ghanaian business leaders are embracing artificial intelligence (AI) at a faster pace than many of their counterparts across Africa, but growing concerns over investment, organisational readiness and the speed of business transformation continue to cast uncertainty over the long-term success of their digital ambitions.
These are among the key findings of PwC Ghana’s 29th Global CEO Survey – Ghana Insights, which indicates that while many chief executives are integrating AI into core business operations, they remain anxious about whether their organisations are moving quickly enough to keep pace with technological change.
According to the report, the question weighing most heavily on the minds of Ghanaian CEOs is whether they are transforming their businesses rapidly enough to keep up with technology, particularly AI. That concern has simultaneously become a major driver of AI adoption, with Ghanaian executives appearing more willing than many of their African peers to deploy the technology across strategic and operational functions.
The survey found that 23 percent of Ghanaian CEOs have applied AI extensively to demand generation—slightly ahead of the global average of 22 percent and significantly above Africa’s 13 percent. Similar trends were recorded in customer service, product development, demand fulfilment and strategic decision-making, where Ghana posted the highest level of AI adoption among the three groups surveyed.
PwC noted that businesses globally are increasingly embedding AI into their operating models to redesign products, improve decision-making and strengthen competitiveness rather than treating the technology as a standalone tool.
The report states, “Businesses in Ghana are among the sprinters, not laggards. But anxieties remain.” It adds that the heightened concern about technological disruption appears to be fuelling CEOs’ enthusiasm for adopting AI more aggressively.
The survey also paints an encouraging picture of AI’s financial impact on Ghanaian businesses. No CEO surveyed reported revenue declines attributable to AI adoption over the past year. Instead, many organisations indicated that AI investments are helping strengthen existing business models while gradually creating measurable value.
Nearly four in ten CEOs reported a neutral financial impact from AI in 2025, suggesting that many companies remain in the pilot phase, deploying AI primarily for productivity improvements, research, reporting and customer support rather than fully integrating it into their revenue-generating activities.
At the same time, another 39 percent of CEOs said AI had either increased revenues, reduced costs or achieved both outcomes. Most notably, 18 percent reported the most favourable result—higher revenues alongside lower operating costs—a figure that exceeds the global average of 12 percent and is comparable with China, where 17 percent of CEOs reported similar gains.
Despite these positive indicators, PwC cautions that many organisations still lack the investment required to fully realise their AI ambitions.
While 75 percent of Ghanaian CEOs believe their organisations possess a culture that encourages AI adoption and innovation, and 55 percent say they have established AI roadmaps, only 31 percent believe current investment levels are sufficient to achieve their long-term AI objectives. Just under half also believe they have the capability to attract high-quality AI talent, reflecting persistent concerns over skills availability and technology infrastructure.
The report notes that Ghanaian businesses continue to face structural challenges, including dependence on foreign cloud infrastructure, data sovereignty concerns and relatively higher technology costs compared with more mature digital markets.
PwC therefore emphasises that successful AI adoption requires more than enthusiasm. It argues that organisations must build strong foundations encompassing governance, data quality, workforce development, investment strategies, risk management and innovation if they are to scale AI responsibly and sustainably.
The survey also challenges widespread fears that AI will inevitably eliminate jobs. Instead, Ghanaian CEOs appear more optimistic than their African and global peers about AI’s impact on employment.
Around one-third of Ghanaian CEOs expect AI to increase employment across junior, middle and senior management levels over the next three years, with the strongest anticipated growth occurring at middle and senior management levels. According to the report, executives increasingly view employees as essential partners in creating value from AI rather than workers who will simply be displaced by automation.
Nevertheless, PwC warns that businesses cannot ignore the risks associated with rapid technological change.
The report concludes that while Ghana’s CEOs have demonstrated impressive momentum in AI adoption, long-term success will depend on sustained investment, responsible governance and deliberate efforts to upskill employees.
It cautions that “appropriate governance and risk management processes sit at the core of a solid foundation for responsible AI,” whiles urging business leaders to strengthen their AI capabilities if they are to convert early adoption into lasting competitive advantage.
