The Mobile Money Advocacy Group Ghana has used its annual “MoMAG Day Out” to deepen engagement between mobile money agents and industry players, while addressing growing concerns over customer charges and operational standards within Ghana’s fast-expanding digital finance space.
Speaking at the May Day event, MoMAG President Edward Ofori Agyemang said the initiative, now in its third year, was introduced to give agents, many of whom operate continuously, an opportunity to rest, network and interact with key stakeholders.
“It is not always meeting, meeting, meeting, or work, work, work,” he said, explaining that the event was shifted to May 1 to align with the global workers’ holiday and encourage broader participation.
“The benefit is networking… and moreover to strengthen our body,” he added.
He acknowledged initial resistance from agents reluctant to close their shops, but noted improved participation this year, with representatives from institutions including Mobile Money Fintech Limited and Enterprise Insurance in attendance.
Beyond the recreational activities, the gathering also served as a platform to address industry challenges, particularly the issue of agents charging customers for deposits. Mr. Agyemang described the practice as unacceptable. “Charging a customer to do a transaction is wrong,” he stressed, urging customers to always present their mobile devices during transactions to curb fraud and irregularities.
He warned that agents who flout guidelines risk sanctions, adding that customers can report offenders either to the association or to their respective electronic money issuers.
Chief Executive Officer of Mobile Money Fintech Limited, Haruna Shaibu, praised agents for their central role in Ghana’s financial ecosystem, describing them as the “closest connection” between service providers and customers.
“Your business started as a small product, and today it has become the cornerstone of Ghana’s financial ecosystem,” he said, commending MoMAG’s leadership for fostering unity within the sector.
The event blended industry dialogue with leisure, including games and informal interactions, reinforcing calls for stronger collaboration as stakeholders work to sustain trust and growth in mobile money services nationwide.
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